This Diwali Mukesh Ambani is going to launch its own e-commerce venture. According to the sources, reliance will try to bring Kirana stores and E-commerce on the same platform. Basically, they are going to follow the Offline-to-online business model in this venture.
In China Ali Baba already implemented this strategy and now in India, reliance is also trying to bring the same strategy. It is believed that Reliance is going to do the same.
O2O business model is working very impeccably in India, recently because of this PayTm made millions of profit. Now Reliance is trying to take over the e-commerce game just like they did with Telecom sector. Now, everyone is waiting for Mukesh Ambani’s next big move.