Kinsane Entertainment Inc, a global digital entertainment company has raised $2.5 Million funding from an undisclosed consortium of angel investors. Kinsane Entertainment is a US corporation, and it operates in India through its subsidiary Kinsane Digital LLP. The company in a statement that it will use the funds to create a range of videos and games targeting children aged between 2 and 11 years.
The company plans to create a wide variety of videos and games featuring endearing and original characters that become global, iconic brands. The goal is to take these brands, established in the digital space, and propagate them further through non-digital channels such as film, television, concerts and merchandising. The core target markets for this content are the US, Europe, India, Brazil, and China.
We are seeing major disruptions globally in the digital media space. Television viewing is gradually declining and content consumption is being revolutionized. The digitization of content has made content consumption global and omnipresent. The next leader in content will almost certainly be born digital and Kinsane aspires to be the game-changer in the kids content space Kinsane’s chief mentor Neeraj Bhargava.
The company’s strategy is to create a range of videos and games featuring original characters that can become global brands and then bolster their presence through non-digital channels such as film, television, concerts and merchandising. Kurt Inderbitzin, co-founder, and CEO of Kinsane we create content featuring characteristics as rick and diverse as the very kids who are watching them.
Another similar venture is New Delhi-based TOKO Innovation Studios which owns and operates kids entertainment portal, Imaginary. The team aims to create children’s destinations, entertainment & an ecosystem focused on emerging markets across Eurasia. With the latest funding round, how things will roll out for Kinsane in Indian digital entertainment segment of kids remains to be seen.