Amazon Prime Video Service Focusing to Extend Indian Regional Content


Share this’s video service is looking to add more regional content in India, two company executives said, as it competes with a host of global and local players for a bigger share of a fledgling online streaming market.

In little after a year of its launch in India, Amazon’s bet on original Hindi shows and a library of films in five local languages has paid off – India is the fastest growing market for its Prime Video service, Tim Leslie, global Vice President at Amazon Prime VideoTold; on the sidelines of the India Today Conclave 2018 in Mumbai.

The US-based e-commerce company is looking to expand more in India, as it remains one of the key markets for Amazon’s global ambitions. The Indian entertainment market has grown to more than $31 billion in the last two years, from $22.7 billion in 2016.

Pricing remains a major factor, as Netflix starts at Rs 500/- a month and Hotstar charges Rs 200/- a month and also offers a wide range of free services. Amazon Prime offers the best value for money with a bouquet of services at a sustainably cheaper price of Rs 999/- per year.

Amazon leads the pack with its add-on premium services for its shopping site, which is a major advantage over the competitors. Now with more focus on regional content, the company will find newer spaces to expand. The company plans to start with South-Indian films in Tamil and Telugu, and will later broaden its portfolio to include more Indian languages.

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