Amazon.com’s video service is looking to add more regional content in India, two company executives said, as it competes with a host of global and local players for a bigger share of a fledgling online streaming market.
In little after a year of its launch in India, Amazon’s bet on original Hindi shows and a library of films in five local languages has paid off – India is the fastest growing market for its Prime Video service, Tim Leslie, global Vice President at Amazon Prime VideoTold; on the sidelines of the India Today Conclave 2018 in Mumbai.
The US-based e-commerce company is looking to expand more in India, as it remains one of the key markets for Amazon’s global ambitions. The Indian entertainment market has grown to more than $31 billion in the last two years, from $22.7 billion in 2016.
Pricing remains a major factor, as Netflix starts at Rs 500/- a month and Hotstar charges Rs 200/- a month and also offers a wide range of free services. Amazon Prime offers the best value for money with a bouquet of services at a sustainably cheaper price of Rs 999/- per year.
Amazon leads the pack with its add-on premium services for its shopping site, which is a major advantage over the competitors. Now with more focus on regional content, the company will find newer spaces to expand. The company plans to start with South-Indian films in Tamil and Telugu, and will later broaden its portfolio to include more Indian languages.