The data war is becoming fiercer day by day as telecom companies are renewing their existing plans and offering more data and validity to the users under the same price bracket. Recently, Reliance Jio announced a price cut of its existing data plans as part of the Happy New year 2018 offer. The telecom reportedly reduced the prices of all its 1GB data per day plans by Rs 50.
The country’s newest telecom operator unleashed a tariff war in the world’s second largest telecom market after offering free services for the first six months starting September 2016 followed by cut-rate data plans. Revenues and profits of rivals declined as they matched lower tariffs, driving consolidation. That latest cuts came after Bharti Airtel Ltd. and Idea Cellular lowered pricing on certain plans.
On the other hand, under the Rs 799 plan, Jio customers will now get 5GB data per day for the period of 28 days. Earlier, the telco offered 3.5GB data under the same pack with the same validity. For those unaware, Reliance Jio revised its Rs 149, Rs 349, Rs 399 and Rs 449 packs that offer 28GB, 70GB, 84GB and 91GB data with 70 days, 84 days and 91 days validity, respectively offering 1GB data per day.
Its latest cut has brought down tariffs by 10-25 percent according to DigiIndia calculations. The new plans it introduced are also 20-33 percent cheaper than earlier. That makes its tariffs the cheapest data show. Reliance Jio offers data at Rs 4.7/5.3 a GB on plans with a validity of 28 days. That compares with Rs 6.2-7 charged by its peers.
On the other hand, the Rs 398, Rs 448 and Rs 498 packs, the telecom operator offer 105GB, 126GB and 136GB data with the validity of 70 days, 84 days and 91 days validity, respectively. Under these plans, it offers 1.5GB data per day. Recently, rival telecom operator Airtel has also revised two of its existing plans. The service provider has increased the validity of its Rs 448 and Rs 509 plans.