Global cab hailing major Uber is famous for its experimentations. With India being the next hotbed for the SoftBank-backed company after the US, it is now looking to introduce one of the cheapest cab service ‘Express Pool’ in India.
Currently, the company is testing the service in India and it will soon launch the full-fledged facility. This is a much-needed move, as one of the largest markets for pool service, India receives more than 25 per cent trips across all the major cities from the ride-sharing feature
He also revealed that the company is operating in more than 31 cities across India. And it will expand in the area whenever it gets feedback from customers to improve the particular service. The company has already intended to deploy more investments in the country.
As far as competition in this segment is concerned, the feature has not been introduced in the country for cabs. Pool service via bus has been offered by many startups including ZipGo, and Shuttl for daily office commute. Following a tepid demand, Ola had shut its shuttle operations in February this year.
In cost effective rides, Ola is competing with Uber in all segments, be it pool service, bike or auto on demand. Both companies have been replicating each other’s strategy in India to gain an upper hand. Hence, the same offering from Ola in future can’t be ruled out. To fight with traffic congestion and offer low-cost rides, Ola is reportedly partnering with Bajaj Auto to introduce quadricycles into their fleets in the coming months.