Snapchat ties up with Amazon for point-and-buy

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Snapchat is trying another approach to look for items on Amazon.com through its Snapchat application’s camera.

Snapchat said on September 25 it is trying another approach to scan for items on Amazon.com through its Snapchat application’s camera, enabling clients to shop specifically utilizing the informing application.

The visual pursuit capacity will enable Snapchat clients to point its camera at a thing or standardized tag and get it from Amazon.

“At the point when the thing or standardized identification is perceived, an Amazon card will show up on-screen, surfacing a connection for that item or comparable ones accessible on Amazon,” the organization said on a blog entry. Snap said it would reveal the element to its clients in a staged way.

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