On the lines of Jio, Airtel and Vodafone Idea have reduced the ring time (ringing time) from 30 seconds to 25 seconds on calls going out of their network. One of the steps taken by Airtel and Vodafone Idea is to reduce the cost of Interconnect Usage Charge (IUC) charged according to the time the call is connected.
Significantly, before this, Reliance Jio, a company of Mukesh Ambani-led Reliance Group, increased the ring time of outgoing calls from its network from 20 to 25 seconds, but this did not remove the resentment of other companies like Bharti Airtel and Vodafone Idea. Happened because she was adamant on keeping at least 30 seconds of ring time.
Airtel recently wrote a letter to the Telecom Regulatory Authority of India (TRAI) warning that if Jio’s ring time is maintained, other telecom companies can also reduce the ring time to 20 seconds for outgoing calls. Airtel had requested TRAI to ask Jio to increase ring time.
The Telecom Regulatory Authority of India (TRAI) had unanimously asked the telecom companies to arrive at a solution before reaching any official decision on the interconnect charges.
This issue was discussed in the TRAI meeting on 6 September. In this meeting, Airtel, Vodafone Idea, BSNL and MTNL supported the talk of having a ring time of at least 30 seconds to answer a call. However, Jio had said that the ring time should be 25 seconds, Jio claimed that 20 seconds is enough for a party to answer a call and having more time means a waste of spectrum resources.
When Jio reduced ring time, other companies like Airtel argued that reducing the time the phone rings would increase the number of missed calls. Airtel says that this can cut the IUC payment to the Jio dependent company. However, Jio has denied the allegations, saying that 15-20 seconds is the standard adopted worldwide.
This will increase the number of calls to a person and also call back after seeing a missed call. This will have a negative impact on the customer experience as well as the quality of the network. This can cause inconvenience to customers.
Interconnect Usage Charge (IUC) is paid on services provided by one network to another. In this, the network through which the call is made pays this fee to the network that delivers the call.