Telecom Updates: Reliance Jio adopts New Brand Engagement Platform i.e AI


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Jio on Thursday announced the launch of Jio Interact, an artificial intelligence (AI)-based brand engagement platform. Such usage of artificial intelligence is really a first across the planet and will reposition the way brands and customers consider engagement, the organization claimed. Jio Interact’s first service, Live Video Call, enables all MyJio app users to make a video call with superstar, Amitabh Bachchan anytime during the day, starting on May 4, 2018.

“The initial of several services to be launched with this platform could be the Live Video Call that has India’s favourite celebrities. To kick-start, Jio has on-boarded none apart from Bollywood’s biggest star, Amitabh Bachchan, who will promote his upcoming comedy-drama film’102 Not Out’in the absolute most innovative way,” an organization statement said on Thursday.

With Jio’s over 186 million subscriber base and another 150 million smartphone users, the statement said: “Jio Interact is poised to become the greatest platform for movie-promotion and brand engagement. Over the next few weeks, Jio will introduce services such as for instance video call centres, video catalogue, and virtual showrooms to the forefront redefining customer experience.”

Users can ask questions related to his upcoming comedy-drama film, 102 Not Out and even book their movie tickets in real-time through the ticketing-partner BookMyShow.

“This original and innovative service runs on the powerful artificial intelligence based platform to hear user questions and answer them in the absolute most appropriate way. Furthermore, the platform includes a unique auto-learning feature that helps increase the answering accuracy,” the statement said.

In addition it said: “Positioned as VCBaaS (Video Call Bot as a Service), Jio Connect to its full-scale multimedia capabilities attempts to democratise Artificial Intelligence & Video Call technologies in a simplified way for effective brand engagement. This technology has wide scale applications across B2C space. Using it, Jio can also be tapping developer ecosystem to generate innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc.”


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